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The circular economy led by smart label

Release Time:

2020-08-29

In March 2019 , UPM Raflatac signed the New Plastics Economy Global Commitment (New Plastics Economy Global Commitment) led by the Ellen MacArthur Foundation to achieve a circular economy for plastics , becoming a label It was the first company in the industry to sign the Global Commitment Letter for the New Plastics Economy, and UPM Raflatac has entered an accelerated development mode since this day on the road to building sustainable labeling.

Customer Needs Drive Label Sustainability

In a competitive market, customer needs are always the primary driving force for market development and product development, and the label material market is no exception.

In the general trend of sustainable development, many heavyweight label end users are the first to speak out. For example, Wal-Mart, the world's largest supermarket chain, stated that " by 2020 , ( to ) reduce the packaging weight by 10%" . Unilever , the world's second-ranked daily chemical company, also expressed a similar voice: " By 2025 , 100% of our plastic packaging will be reusable, recyclable or compostable. " Similarly, the world's No. The second food and beverage company, PepsiCo, also made it clear: " Increase the recycled content in our plastic packaging to 25 % by 2025. Reduce the amount of virgin plastic in our beverage products by 35% by 2025. "

The pressure from end customers is transmitted to the field of label printing production, and major international label printing companies have also responded to the voice of customers. The world's largest label printing company, Cera Group, declares, " We provide high-quality products by finding the latest technology and the best materials, thereby helping customers achieve ecological and quality goals. " Multi-Color Corporation, which has been acquired by Platinum Capital ) also stated : " We are actively participating in activities with key industry partners that focus on environmentally sustainable initiatives such as waste reduction, environmentally friendly materials, material recyclability and energy-saving production technologies. " Big Mac - R.R.R.R.P. Printing Group, which states: " Reuse, repair, repurpose and recycle. These practices will guide us in minimizing waste. We work with our customers and suppliers to ensure packaging and other materials comply with Environmental requirements, for example, use of post-consumer fibers. "

Obviously, for label material manufacturers, if they cannot meet the requirements of customers, they can only be abandoned by customers in the end.

SmartChoice™ : UPM Raflatac brings new sustainable labeling options to customers

As a leading manufacturer in the field of label materials, UPM Raflatac has always been at the forefront of industry development in terms of sustainable development, technology, and product innovation, leading the direction of industry development.

With a deep understanding of customer needs, UPM Raflatac, with its strong technical strength, took the lead in launching the 3R concept in the industry, namely Reduce , Recycle and Renew . These 3Rs together constitute UPM Raflatac’s SmartChoice™ product solution .

Among them, Reduce reduces the impact on the environment and reduces the pressure on natural resources by using resource-optimized label materials. Quantify. The PE 65 series, Raflex Pro series, Linerless series, solvent-free adhesives and phenol-free adhesives launched by UPM Raflatac are the latest products to realize the concept of Reduce .

PE65 series

Raflex Pro- Series

Linerless series

Recycle hopes to reduce the pressure on virgin materials by using label materials that contain recycled content. UPM Raflatac brings this philosophy to life by using film and paper facestock and liner materials with recycled content. Under the concept of Recycle , UPM Raflatac launched PE PCR , PP PCR , Vanish PCR , recycled coated paper labels containing PCR components, wine label surface materials containing PCR components, and PET backing paper containing PCR components , etc. Products made from recycled materials, with a maximum recovery rate of 100% .

PE PCR

PP-PCR

Vanish PCR

Wine Label Surface Material Containing PCR Components

Recycled Coated Paper Labels Containing PCR Components

Renew is the choice of label materials made from proven sustainable and renewable resources to build a future beyond fossil fuels. Such as RAFNXT+ series, Forest Film™ series, and a series of FSC forest certified materials are all new product series launched by UPM Raflatac to realize this ideal.

RAFNXT+ series

Forest Filmseries

SmartCircle™ : Taking Sustainability to New Levels

If Reduce , Recycle and Renew are concentrated on the application side, the purpose is to improve the sustainable development level of the user, then UPM Raflatac combines its own strong adhesive research and development capabilities, under the new SmartCircle™ brand, the latest The launch of Enhance Recycling has taken the sustainable development of label applications towards recycling and reuse.

Central to the Enhanced Recycling solution is the choice of labeling materials that increase the recyclability of packaging to support the circular economy. The products launched this time include two series of washable and removable adhesives. Among them, the washable series includes PET washable film labels, glass washable labels and washable ( logistics ) labels ; while the removable series consists of A series of adhesive products.

UPM Raflatac’s washable series products can significantly improve the cleanliness of labeling materials and improve their recycling performance; its PET washable film labels make plastic waste that was difficult to recycle before become a recycling waste. A part of the material makes the sustainable development of the label truly form a closed loop. Under the overall framework of the new plastic economy, UPM Raflatac launched the latest enhanced recycling product solution under the banner of SmartCircle™ , injecting new connotations into the corporate development goal of " smart labels, leading the future " .