EFFICIENCY MANAGEMENT EFFECTIVE PRODUCTION

EFFICIENCY MANAGEMENT EFFECTIVE PRODUCTION

Wuliangye chip level anti-counterfeiting upgrade NFC label, NFC mobile phone can be directly checked authenticity


Release Time:

2020-08-27

Recently, Wuliangye Co., Ltd. has comprehensively upgraded the anti-counterfeiting package of the new 500mL 52-degree product Wuliangye. Consumers can directly check the authenticity of the product through their mobile phones with NFC function. The upgraded products will be put on the market gradually in the near future, and gradually realize a natural transition with the existing products.

Recently, Wuliangye Co., Ltd. has comprehensively upgraded the anti-counterfeiting package of the new 500mL 52-degree product Wuliangye. Consumers can directly check the authenticity of the product through their mobile phones with NFC function. The upgraded products will be put on the market gradually in the near future, and gradually realize a natural transition with the existing products.

The RFID anti-counterfeiting technology currently used by Wuliangye was launched in 2009, but the original anti-counterfeiting inquiry must use special inquiry equipment for authenticity inquiry, which is not convenient for consumers to inquire by themselves. In order to comprehensively enhance the anti-counterfeiting strength of Wuliangye products, protect the brand image of Wuliangye, and improve the consumer inquiry experience, Wuliangye Company has continuously developed and innovated anti-counterfeiting technology according to market demand and technological development. The newly upgraded anti-counterfeiting package of Wuliangye adopts the world's cutting-edge technology "one-core dual-frequency" technology, becoming the first dual-frequency anti-counterfeiting label in China, which realizes two functions: First, consumers can directly use mobile phones with NFC function for authenticity identification (high-frequency technology), and secondly, dealers can carry out long-distance reading and intelligent management (ultra-high frequency technology) in the process of logistics and warehousing, which greatly facilitates dealers to manage inventory.

 

The dual-frequency RFID anti-counterfeiting technology upgraded by Wuliangye this time allows consumers to directly identify the authenticity of the product by using a smart phone with NFC function without opening the wine box. Consumers only need to download the official APP of "Wuliangye Anti-counterfeiting" according to the prompts, and then put their mobile phones close to the anti-counterfeiting label of the product to easily distinguish the authenticity

The new anti-counterfeiting system has added a unique encryption authentication scheme to ensure the security of the system. At the same time, Wuliangye has also upgraded the opening structure of the bottle cap, the laser anti-counterfeiting label, and the opening structure of the box cover. It is reported that the new anti-counterfeiting system will be gradually applied to Wuliangye 1618, Wuliangye low-grade series and other products.

Reprinted from NFC Home